gather around
You’ll find brands like Free People, Tribal, Gentle Fawn, Spell and Alembika in store, along with a denim selection we’re known for with brands like Driftwood, Dear John and Silver. We know our fits, we know our washes, and we know how to help you find the pair that works for your life.
Brands You Love.
Denim Done Right.
Our team brings over 100+ years of combined experience in the fashion industry. We understand fit, fabric, and how clothes truly wear, but more importantly, we understand people.
Shopping at Thirty Seven is entirely your choice. We’ll give you space, or we’ll style you head-to-toe. We’ll pull one piece or one hundred. The goal is always the same: to help you find clothing that feels like you.
Shopping at Thirty Seven is entirely your choice. We’ll give you space, or we’ll style you head-to-toe. We’ll pull one piece or one hundred. The goal is always the same: to help you find clothing that feels like you.
Experience You Can Trust
Our customers don’t fit into a single category, and neither does our clothing!
We dress the free-spirited, the avant-garde, the traveller, and the trend-forward woman. Often, all at once. Our collections are fun, elevated, and special. We aren’t basic. We don’t do cookie-cutter wardrobes. We believe in finding the piece that speaks to you, the one with an emotional pull.
We dress the free-spirited, the avant-garde, the traveller, and the trend-forward woman. Often, all at once. Our collections are fun, elevated, and special. We aren’t basic. We don’t do cookie-cutter wardrobes. We believe in finding the piece that speaks to you, the one with an emotional pull.
Style Is Not One Thing
Thirty Seven lives inside Shelmerdine Garden Center, a place that has been growing and evolving since 1937, the year our name comes from. Staying true to where we came from while carving out our own voice is at the heart of who we are.
This space represents growth, creativity, and possibility.
This space represents growth, creativity, and possibility.
Rooted in Heritage.
Defined by Individuality.
Thirty Seven is for people who want a style, not a uniform.
We’re here for those who don’t want to look like everyone else. For people who have found their style, and for those still discovering it. After hearing again and again that everything felt the same, we set out to create fashion that feels different, accessible, comfortable, and emotionally driven.
These are the pieces that stop you from across the room. The ones that pull you in and make people ask, “Where did you get that?” At Thirty Seven, clothing isn’t just worn … it’s felt.
We’re here for those who don’t want to look like everyone else. For people who have found their style, and for those still discovering it. After hearing again and again that everything felt the same, we set out to create fashion that feels different, accessible, comfortable, and emotionally driven.
These are the pieces that stop you from across the room. The ones that pull you in and make people ask, “Where did you get that?” At Thirty Seven, clothing isn’t just worn … it’s felt.
Fashion with Feeling
Fashion with emotion.
Clothing with presence.
Style that feels personal.
Welcome to Thirty Seven.
Clothing with presence.
Style that feels personal.
Welcome to Thirty Seven.
This Is Thirty Seven
